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THURSDAY, JUNE 29

7:30 AM  -  5:00 PM      Registration open

Sponsored by: ADARA


WIFI Sponsor: Simpleview
        
8:00 AM  -  5:00 PM      Renew and Recharge Deck open

Sponsored by: Knott's Berry Farm

        
8:00 AM  -  5:30 PM      The Marketplace: Sponsored by American Express®
        
8:00 AM  -  9:00 AM     Breakfast

Sponsored by: Alaska Airlines
        
9:00 AM  -  3:00 PM     General Session
        
9:00 AM  -  9:25 AM     State of CalTravel
Barb Newton
President and CEO, CalTravel
Advocacy priorities amid the challenges and opportunities for the travel and tourism industry in 2017.
        
9:25 AM  -  9:30 AM     Recognize Board, Chairman's Circle, Ambassadors
        
9:30 AM  -  10:30 AM   National Travel and Tourism Advocacy in the Trump Administration
Roger Dow
President and CEO, U.S. Travel Association
California is at the forefront of the trends and issues facing tourism on a national level. Roger Dow, CEO of U.S. Travel, talks about national tourism policy in the new administration. 
Sponsored by: Miles Partnership
        
10:30 AM  -  10:45 AM  Emerging Leaders 30 & Under and Scholarship Awards
Sponsored by: CityPASS
        
10:45 AM  -  11:15 AM  Networking Break

Sponsored by: AAA Via/Westways
        
11:15 AM  -  12:15 PM  CONCURRENT SESSIONS

11:15 AM  -  12:15 PM  CEO Panel Discussion: Hot Tourism Topics of the Day
Tami Miller, moderator

Founding Partner, Political Solutions

Joe D'Alessandro

President and CEO, San Francisco Travel

Kathy Janega-Dykes

President and CEO, Visit Santa Barbara

Kelly Miller

President and CEO, Visit Huntington Beach

Scott White

President and CEO, Greater Palm Springs CVB

A wide-ranging conversation with the CEOs of DMOs across the state, on the hottest political issues and business challenges, moderated by highly-regarded political consultant Tami Miller. 

Sponsored by: Sunset Publishing
        
11:15 AM  -  12:15 PM  Best (& Worst!) of Sports Tourism
Jon Schmieder
Founder + CEO, Huddle Up Group, LLC
In this interactive session, sports tourism industry consultant Jon Schmieder will discuss the best and worst practices of sports tourism                   marketing.  The session will also include the Huddle Up Group’s annual findings (2017) of the ten critical trends every DMO should consider when marketing their destination. 

        
11:15 AM  -  12:15 PM  How to Create A Frictionless Journey for the Mobile-First Consumer
Jeff Fromm
FUTURECAST President and Co-Author, Marketing to Millennials
In this break-out Jeff Fromm will provide examples of how a mobile-first consumer seeks a friction-free customer experience and what                   destination brands can do to create better online experiences.  This session will build on the dynamic keynote from the prior day and provide a deeper dive into how today's online shopper is tomorrow's online buyer.

Sponsored by: WebLink
        
12:15 PM  -  1:45 PM    Lunch
Sponsored by: SeaWorld
        
1:45 PM  -  2:00 PM     Excellence in Tourism Advocacy Award  

Sponsored by: Visit Anaheim
        
2:00 PM  -  2:30 PM     Outlook from the World's Sixth Largest Economy
Allan Zaremberg
President and CEO, California Chamber of Commerce
California's latest economic trends and forecast, and how tourism business affects the larger state's outlook.

Sponsored by: LA Tourism and Convention Board
        
2:30 PM  -  3:00 PM     All Dreams Welcome
Caroline Beteta

President and CEO, Visit California
An update on Visit California's marketing programs designed to share California's culture to the world. 

Sponsored by: LA Tourism and Convention Board


3:00 PM  -  3:30 PM    Networking Break

Sponsored by: South Coast Plaza

3:30 PM - 5:00 PM      RENEW SESSIONS

3:30 PM  -  5:00 PM    Renew Session: Poolside         

Location: Main Pool and Cabanas  

Sponsored by: Catalyst Marketing

3:45 PM  -  5:00 PM   Renew Session: Food and Wine Pairing 

Brian Baker

CSW, VP S&M, Chateau Montelena Winery

Linda Baker

Recipe developer and founder of From the Kitchen of Lindysez.com

Explore the myriad flavors and intricacies of the art of food and wine pairing with a special emphasis on local flavors. The session will include six wines, paired with a number of small plates, and will include a lively interactive discussion of how to pair food and wine and why some things work better than others. In addition, learn tips from our pros on how to better understand the role of the sommelier and maximize your wine budget when dining out. Note: This is a tasting session, not a meal. Must be 21 or over to attend.

Cost: $85. Space is limited; registration required

Sponsor: Destination Irvine

   

4:00 PM - 5:00 PM    Renew Session: Your Personal Stress Coach       

Patrick Khoo        

Certified health coach and physical therapist      

Recharge your energy, improve your productivity, and increase your resilience to stress with this personal group coaching session by certified health coach, health and wellness consultant, and trained physical therapist Patrick Khoo.

Cost: Free. Space is limited; registration required

       
4:00 PM  -  5:00 PM   Renew Session: Fresh Air Yoga        

Location: Grass Area Main Poolside
Cost: Free. Space is limited; registration required

       
6:00 PM    9:00 PM    Reception and Awards Dinner
Location: Atrium and Rose Garden

Sponsored by: San Diego Tourism Authority
        
6:00 PM    7:30 PM    Cocktail Reception; Silent Auction
Location: Atrium

         
6:00 PM    7:15 PM    Photo Booth
Sponsored by: TripAdvisor
        
7:30 PM    9:00 PM    CalTravel Annual Tourism Awards Dinner
Join the 2017 CalTourism Award winners at a very special evening celebrating CalTravel's 35th annual Summit.


Awards:
F. Norman Clark Tourism Champion

Sponsored by: Westways AAA/Via Magazine


Culinary Champion of the Year

Sponsored by: Visit Newport Beach

Winery of the Year

Sponsored by: Visit Santa Barbara

Brewery of the Year

Sponsored by: Destination Irvine


Tourism Steward of the Year

Sponsored by: Enterprise Rent-a-Car


Retailer of the Year 

Sponsored by: American Express®


Cultural Tourism Champion of the Year

Sponsored by: Beverly Hills Conference and Visitors Bureau
        
9:00 PM    ?             Afterparty
Location: Hook & Spear Restaurant and Lounge
Sponsored by: Universal Studios Hollywood®

 

SCHEDULE

TUESDAY, JUNE 27
WEDNESDAY, JUNE 28

WIFI Sponsor: Simpleview
        
8:00 AM  -  1:00 PM      Renew and Recharge Deck open 

Sponsored by: Knott's Berry Farm      

8:00 AM  -  9:00 AM     Plated Breakfast

Sponsored by: Visit California
        
9:00 AM  -  12:15 PM    General Session
        
9:00 AM  -  9:45 AM     Why Bad Government is Your Fault, and What to Do About It
David Crane 
Lecturer in Public Policy at Stanford University, a SIEPR Research Scholar and president of Govern For California.
Politics affects every part of your life, and you have more power to make it work for your priorities than you know. Following up on his               provocative, raved-about speech at the CalTravel Spring board meeting, David Crane will help you understand how government really works, and challenge you to make it work better. Whether you are a political junkie, or do not pay any attention to politics, you will come away with a changed attitude about democracy.

Sponsored by: Visit Sacramento
        
9:45 AM  -  10:30 AM    Recreational Marijuana is Here: Are You Ready For It? 
Learn what you need to know about the effect of legal recreational marijuana on tourism in your town from the tourism leaders of two states who have been here before us, and California's own Caroline Beteta, plus a cannabis industry expert working with politicians and stakeholders on marijuana regulation in California.
Chuck Davison, moderator 

President and CEO, Visit SLO CAL 

Todd Davidson
President and CEO, Travel Oregon
Cathy Ritter
Director, Colorado Office of Tourism
Caroline Beteta 
President and CEO, Visit California

Sean Donahoe
Owner, Operative Campaigns LLC

Sponsored by: San Francisco Travel
        
        

10:30 AM  -  11:30 AM   Essential Politics
Christina Bellantoni
Assistant Managing Editor, Politics, LA Times
Bellantoni was one of the highest rated speakers of CTS 2016, so we invited her back, post an historic election, for her take on the current         president, Congress, and state politics. She will also discuss the role the media plays in politics today, and take lots of questions.

Sponsored by: Greater Palm Springs CVB
        
11:30 AM  -  11:45 AM   Closing Remarks
Joe Terzi
CalTravel Chair
Barb Newton
CalTravel President and CEO
        

 

8:30 AM  -  6:00 PM        Registration open

Sponsored by: ADARA


WIFI Sponsor: Simpleview
        
8:30 AM  - 6:00 PM  
     Renew and Recharge Deck open

Sponsored by: Knott's Berry Farm   

 

8:00 AM  -  6:00 PM    The Marketplace: Sponsored by American Express®

     
9:00 AM - 12:00 PM  SUMMIT PRE-SESSIONS

 

9:00 AM  - 11:15 AM     TID Forum
John Lambeth
President and CEO, Civitas Advisors

Paul Ouimet

Managing Director, DestinationNEXT

Nan Marchand Beauvois

VP of National Councils, U.S. Travel

Calling all TID-funded and TID-curious DMOs! You’re invited to a special TID-focused session to enhance your knowledge, help avoid management mistakes, and provide useful ideas for future funding. The session will focus on TID operations and how to avoid those dreaded “oops” moments, including: correctly submitting an annual report, the top three Brown Act compliance traps to avoid, the new rules on Public Records and private emails, and the delicate issue of using assessment funds for political purposes. You’ll also hear about the latest happenings with DestinationNEXT, Destination International’s roadmap for the future of DMOs. Have you ever wondered where the money the local government raises from charges on hotel room nights goes? Nan Marchand Beauvois will speak on a new study regarding those expenditures.  Nan will also speak on recent funding events in Florida, and the impacts of new immigration policies on travel and tourism.  Do you have a funding plan? If not, you’ll learn more about those too. Finally, the session will cover a topic near and dear to every TID – renewal best practices. We hope to see you in this information-packed special session for destinations with or considering TIDs.
Cost: $85 (includes Special Reference Materials on flash drive)
        
9:30 AM  - 10:00 AM     New Member/New Attendee Orientation
Jerri Harris
Senior Advertising Sales Specialist, Westways/AutoClub of Southern California
Get the most out of your CalTravel membership, and your attendance at the Summit.

10:15 AM  - 11:00 AM   The Best Career Advice You'll Ever Get
Misti Kerns, moderator
President and CEO, Santa Monica Travel and Tourism

Nan Marchand Beauvois

VP of National Councils, U.S. Travel

Thomas See

Chief Revenue Officer - Concerts, Live Nation Entertainment

Amy Blaschka

President, rbp consulting

Brian Gallagher

Director, Program Management and Business Development, CityPASS
Panel of industry leaders with really interesting and impressive tourism careers, led by Misti Kerns, share how they have achieved success, and offer honest, real-life tips to help 
you reach your highest potential!
        
11:15 AM    12:00 PM   CalTravel Advocacy: Tourism Priorities, 2017 Bills to Watch
Tami Miller
Founding Partner, Political Solutions
Barb Newton
President and CEO, CalTravel
CalTravel and their lobbyist Political Solutions combed through the more than 2,000 bills introduced in the 2017 legislative session to protect the industry's interests. Find out which bills are the most important to the tourism industry today, and what you can do to help advocate for tourism interests.
        
12:00 PM  - 1:30 PM     Lunch on Your Own
        
1:30 PM  -  5:00 PM     CALTRAVEL SUMMIT GENERAL SESSION
        
1:30 PM  -  1:45 PM     CTS Welcome
Joe Terzi
President and CEO, San Diego Tourism Authority
Barb Newton
President and CEO, CalTravel
Gary Sherwin
President and CEO, Newport Beach and Co.
        
1:45 PM  -  2:45 PM    Great Placemaking – Creating Lovable Cities & Communities
Peter Kageyama 
Author, speaker, community development consultant
Join author Peter Kageyama for a different look at community and placemaking. Peter talks about love and emotional engagement with our places, and how that emotional connection can be a community and economic development resource. Peter will discuss the unique role that travel and tourism plays in creating great places, and how our narratives and storytelling reflect and enhance our love of places.  

Sponsored by: Visit West Hollywood
        
2:45 PM  -  3:30 PM     The Millennial Mindset: The Rise of the Prosumer
Jeff Fromm
FUTURECAST President and Co-Author, Marketing to Millennials
While some companies fear the unknown of the “innovation generation,” the real winners are those who engage and interact with today’s Millennial Mindset® consumers---consumers who are more prosumer, hyper-connected, content-consuming and more likely to listen to their peers than traditional forms of marketing. Millennials are influencing the attitudes and purchase decisions of other Millennials, Baby Boomers and Gen X. This provocative presentation will challenge executives in the travel, destination, lodging, food, and entertainment categories to unlearn and reimagine what they thought they knew about the millennial generation.

Sponsored by: Greater Ontario Visitors And Convention Bureau
        
3:30 PM  -  4:00 PM    Networking Break

Sponsored by: San Diego Zoo and San Diego Zoo Safari Park
        
4:00 PM  -  5:00 PM    Creating a Modern Media Travel Brand in the Age of Mobile

Joe Perez 
Co-founder, Tastemade
How Tastemade and the best social media companies use data science and technology combined with great storytelling to create highly           effective and powerful content and campaigns. Some of the best examples include partnering with California destinations on food                     storytelling.

Sponsored by: 
        
5:00 PM  -  6:00 PM    Networking Reception

Sponsored by: Visit San Jose
        
6:30 PM  -  9:00 PM    Opening Dinner Party: Journey Well Beyond
Location: Newport Beach Country Club
There is a place, where artful and playful balance brilliantly… At the Cal Travel Summit opening reception, explore a littler further and               indulge a little deeper in Newport Beach. Join us at the exclusive Newport Beach Country Club. This celebrated social haven has captured the spirit of one of Southern California’s most sought–after destinations, boasting panoramic views of emerald fairways and sapphire seas. Guests will feast on a diversity of delicious options for palate-pleasing dining paired with lively libations. Let your cares set sail and dance the night away on a dance floor illuminated by the seas of the harbor right beneath your feet. Sophisticated and Social. Contemporary and Casual. This reception will truly be a modern-day interpretation of a timeless Newport Beach lifestyle. Prepare to journey well beyond.
Sponsored by:
Visit Newport Beach    

   
6:10 PM                   Meet at hotel lobby to board shuttles

6:30 PM  - 8:00 PM     Photo Booth

Sponsored by: TripAdvisor


6:30 PM  - 9:00 PM     Reception, dinner, dancing!
8:00 PM  - 9:00 PM     Return shuttles available

        



 

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